Based in the South Korean capital Seoul, Gentle Monster was founded in 2011. Its core values include the purity of design and cutting-edge technology. Every seasonal collection has a concept behind it. For example, Spring/Summer 2018 collection is called ‘RED WIDE OPEN’ and owes its inspiration to the 1999 Stanley Kubrick Film, ‘Eyes Wide Shut’. The label is also famous for it's collaborations with amazing luxury labels including Hood By Air and Opening Ceremony.