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Simon Porte Jacquemus is a young French designer who established his own brand at the age of 19 in honor of his beloved mother. Behind every Jacquemus collection stand the designer's personal stories, be it his childhood or memories about his grandmother. At the age of 25 Simon does the brand's fashion shows at Paris fashion week, always choosing rather unusual locations, like a public swimming pool or Paris' largest game arcade. Fashion buyers and critics love Jacquemus for super cute minimalistic style aimed to destroy the "parisian chick" stereotype and showing a real French girl-next-door.

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