Named after Pier Paolo Pasolini’s 1969 film about the Greek mythological sorceress, Medea is the brainchild of artists, models, and twin sisters Giulia and Camilla Venturini. They launched the label in 2018 with the intention of creating the next ‘it’ bag. The new It-accessory called the Prima bag—Italian for first — is elegant in its simplicity; it’s fashioned after a common shopping bag, but made with the most luxurious matte calfskin in Verona, Italy and stamped with a subtle foil logo. It merges a nostalgia for 90’s sophistication with fashion’s current predilection for irony. The Prima arrives in an assortment of bold colors and sizes. Mixing straightforward design principles with a keen eye for fashion's ever-changing trends, Medea establishes itself as a promising new label of luxury handbags.